Which of the following are types of primary research? Select ALL that apply.

• A.Websites
• B.Industry magazines
• C.Test marketing
• D.Market surveys produced by external researchers
• E.Books
• F.Trade associations/professional bodies
• G.Censuses
• H.Governments
• I.Previously gathered marketing research
• J.National and local press
• K.Public records
• L.Questionnaires
• M.Observation
• N.Interviews
• O.Published company accounts
• P.Informal contacts

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AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November - they are now almost half as cheap!
Why would AcrossThePond do this?
Select ALL that apply.

• A.To increase their revenues.
• B.So that they can can better manage their supply.
• C.So that they can increase demand to match supply.
• D.So that they can fully utilise their production capacity.
• E.So that they can increase consumer awareness of their summer services.

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Following scandals such as Enron and legislation such as Sarbannes-Oxley in the US, the emphasis of the finance function of many entities has changed. This has led to which of the following?

Correct Answer:

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B is a small company that offers translation services into another language. There are very few employees and a network of translators is kept on a database Customers ask for work to be carried out through a website and B finds a suitable translator, taking a fee from the overall charge. The website is maintained by a third party What type of organisation is this?

• A.Modular
• B.Virtual
• C.Matrix
• D.Outsourced

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Company Y is a new business that prides itself on being green and ethical. It uses renewable energy to run its factories, abides by all the rules and regulations and regularly donates money to sustainable development charities around the world, despite occasionally being unable to fully pay its workers.
Why is Company Y in violation of Carroll's CSR pyramid?

• A.Because it should be donating to charities based in their own country.
• B.Because using renewable energy to run factories generally isn't advised as it can be unreliable.
• C.Because it is not profitable.
• D.It is not in violation of Carroll's pyramid.
• E.Because it is breaking the law by using renewable energy only to run its factories.

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