The directors of JES are keen to ensure that expenditure on marketing campaigns is generating additional sales for the company Which of the following KPIs would be appropriate for the directors of JES?

• A.Return on marketing spend
• B.Cost per lead generated.
• C.Conversion rate across mediums
• D.Customer retention rates

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X Company has several distinctive corporate social responsibility stances including a concentration on the triple bottom line, being proactive, and treating stakeholders as partners. According to Johnson, Whittington and Schools' categorization which of the following stances would best fit X?

• A.Enlightened self-interest
• B.Forum for stakeholder interaction
• C.Shaper of society
• D.Laissez-faire

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Which of the following are measures a business might introduce specifically as part of its Corporate Social Responsibility (CSR) strategy?
Select ALL that apply.

• A.Negotiating with a supplier to keep costs to a minimum
• B.Reducing the range of different products it makes
• C.Commissioning a report on carbon dioxide (CO2) emissions from its factories
• D.Using different waste bins for recycling and non-recycling

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A high volume operation is likely to be characterised by which of the following?

• A.High capital intensity
• B.High cost inputs
• C.High labour flexibility
• D.High labour pay rates

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AB Company has recently produced a very successful brand of washing powder which has achieved high market growth and a high market share. According to the Boston Consulting Group (BCG) matrix what is the product's next stage of development?

• A.Question mark
• B.Cash cow
• C.Star
• D.Dog

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