A marketer would like to improve open rates for weekly email campaign. On which area of email design should the
marketer focus?

• A.Footer
• B.Link Content
• C.Envelope content
• D.Email body

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Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

• A.Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
• B.Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
• C.Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
• D.Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

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A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

• A.Email Send Wizard
• B.HTML Paste
• C.User-initiated email message
• D.Email templates

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A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?

• A.Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
• B.Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
• C.Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
• D.Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

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A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

• A.An automation that queries the Complaint data view.
• B.An automation that generates the Complaint Tracking Extract.
• C.An automation that queries the Unsubscribe data view.
• D.An automation that generates the Unsubscribe Event Extract.

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