Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

• A.Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
• B.They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
• C.Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
• D.The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

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A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

• A.An Apex Trigger is created on the Shipment object.
• B.The Shipment object is on the Account Related List.
• C.The Shipment object requires a Lookup to Lead or Contact.
• D.There is a Master Detail Relationship from Contact to Shipment.

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Which action will the Validate tool complete when initiated?

• A.Identify phrases like "click here" or "Free!" that could be marked as spam
• B.Confirm that each content area specified in the dynamic content rules exists
• C.Ensure subscribers have not unsubscribed or are undeliverable
• D.Ensure subscribers status at the time of send is Subscribed or Bounced

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The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Report activity that generates recent send summary report -> Report delivered directly to FTP
• B.Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
• C.Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
• D.Extract activity of tracking extracts that combines data into required file -> Transfer activity

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A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A.Templates provide the ability to create email messages using content blocks.
• B.Emails can be formatted for desktop and mobile without extra coding.
• C.HTML developers are needed to build templates, but not emails.
• D.One template can only be used for one email, maintaining brand standards.

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