A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

• A.Use Synchronized Data Sources to obtain data from Sales Cloud.
• B.Create an Import Activity to import alumni data into Salesforce Report.
• C.Create list attribute to store student data from Sales Cloud.
• D.Use Data Designer to link student and alumni data to the contact record.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

• A.Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
• B.Create a list in each BU and add subscribers with a matching Region to the list.
• C.Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
• D.Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

Comment: *

Name: *

Email: *

Verification: *

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

• A.In the step with the two SQL activities, place a wait step between them.
• B.Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
• C.Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Comment: *

Name: *

Email: *

Verification: *

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

• A.Should customers exit the journey when the goal is met?
• B.How many messages should be included in each journey?
• C.How long after the behavior occurs will a subscriber need to enter a journey?
• D.Should a single customer exist in multiple journeys at the same time?
• E.How are subscribers identified in your web analytics?

Comment: *

Name: *

Email: *

Verification: *

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

• A.Data Relationship
• B.Subscriber ID
• C.Subscriber Key
• D.Send Relationship

Comment: *

Name: *

Email: *

Verification: *