Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A.Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B.Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C.Create an API-driven process to put the data directly into the data extension when any data is changed.
• D.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

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A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

• A.Use explicit Opt-in for any new web Sign-ups.
• B.Set Expectation on send frequency and scheduled
• C.Automatically Opt-in all new customers.
• D.The customers why they want to receive NTO emails
• E.Ask for detailed demographic information

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Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

• A.Request a Private Domain to leverage SPF and DKIM authentication.
• B.Request three Dedicated IPs to spread out the sending volume.
• C.Implement an SAP with Private Domain and a Dedicated IP.

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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

• A.Will the company need a custom preference center?
• B.How will Marketing Cloud and the database sync up?
• C.Will new users have an "Email ID"?
• D.What publication lists will be used?
• E.What will be used as the Subscriber Key?

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Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A.Integrate an outside CMS with all these permissions built in.
• B.Build out an internal business governance and process to support this.
• C.Edit the Content Permissions and Restrictions by Role setting for each user.
• D.Set up Approval Workflow and Share setting inside Marketing Cloud.

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