Which is a fundamental component of coding responsive emails?

• A.Anchor Tags
• B.CSS3 @media Queries
• C.Span Tags
• D.SQL Queries

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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

• A.Continue monitoring the bounce rate for changes.
• B.Nothing - bounce rates up to 30% are acceptable.
• C.Remove the bounced addresses before the next send.

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A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?

• A.File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
• B.Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C.Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D.File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• B.Create a user-initiated message to logged-in customers to send once the website is restarted
• C.Create and send an apology email that includes a discount for a future purchase to all customers.
• D.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

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Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

• A.Trigger the automation via API.
• B.Schedule the automation to run hourly.
• C.Use a File Drop starting source.

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