Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

• A.[email protected]
• B.A [email protected]
• C.[email protected]
• D.[email protected]

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Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

• A.Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
• B.Use a Data Extension Entry Source with an applied filter based on recent member activity.
• C.Use a Query Activity in Automation Studio to create a segment before entering the journey.
• D.Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

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Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

• A.Journey Builder and Engagement Split
• B.Automation studio and Query Activity
• C.Salesforce CDP and Einstein Engagement Scoring

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Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A.Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• B.Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
• C.Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• D.Create three distinct Attribute Groups that link each data extension directly to Contacts.

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Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)

B)

C)

• A.Option C
• B.Option B
• C.Option A

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