Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

• A.Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
• B.Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
• C.Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
• D.Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

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Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?

• A.Group Refresh
• B.Engagement Split
• C.Email Send Report
• D.SQL Query Activity

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Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

• A.Number
• B.Text (15)
• C.Decimal (15,0)
• D.Decimal (15,2)

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Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

• A.Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
• B.Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
• C.File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
• D.File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

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NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

• A.create a file drop automation to import the files when placed on the specific directory on the
  .... FTP.
• B.create and AP drivento put the data directly into data extension when any data is changed.
• C.create a schedule automation to import the file and send two email each time when changes were detected.
• D.create a schedule automation that runsevery 15 min to import the file multiple times a day.

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