What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A.The subscriber is removed from the List used for the Send
• B.The subscriber is added to the enterprise global unsubscribe list
• C.The subscriber is deleted completely from the sending account
• D.The subscriber is unsubscribed from the publication list applied to the send

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A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

• A.How many API calls are included in their License?
• B.Does their License include support for REST APIs?
• C.Does their License include the Large Data Extensions feature?
• D.Why do they require 10 years of historical data in Marketing Cloud?

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A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

• A.Promote content on social channels that requests an email address
• B.Search Facebook fans' profiles for mail addresses
• C.Send unsolicited requests on Twitter to sign up for email
• D.Provide and opt-in checkbox on the mobile app registration form

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A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

• A.Send Flow
• B.SQL Query Activity
• C.Audience Builder
• D.Filters

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NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers

• A.Post to Facebook
• B.Query Activity
• C.Decision Split
• D.Wait Until
• E.Send SMS

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