A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

• A.What will be used as Subscriber Key?
• B.Will new users have an "Email ID"?
• C.What publication lists will be used?
• D.Will the company need a custom preference center?
• E.How will Marketing Cloud and the database sync up?

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The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

• A.Smart capture block
• B.Einstein content block
• C.Interactive Email Form block

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Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

• A.Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
• B.Create a data extension with email address, reply date, and response fields as non-nullable.
• C.Create a data extension with email address, reply date, and response fields as nullable.
• D.Create a data extension with email address as non-nullable; reply date and response fields as nullable.

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A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

• A.Add tags to each piece of content
• B.Rename content to be alphabetical
• C.Filter based on content type
• D.Create folders and move content

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An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension?
Choose 2 answers

• A.Set the Email address column as Primary Key
• B.Set the column with Subscriber Key as Primary Key
• C.In Properties, check the "Is Sendable" option
• D.Relate the Email Address to Subscriber Key

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