Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

• A.Adopt a Cart Abandonment Email Campaign.
• B.Introduce more identity verification steps in check out process.
• C.Increase the use of dynamic content in emails.
• D.Increase volume of emails to a wider audience.

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Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

• A.One-to-Many Relationship
• B.Many-to-Many Relationship
• C.One-to-One Relationship
• D.Population

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Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

• A.They can be created by templates to accomplish certain tasks.
• B.They can contain only one data extension.
• C.They link data extensions to other data extensions or contacts.
• D.They replicate the structure from the external system data into templates.

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How do you use data designer to link the web analytics data to your subscriber data?

• A.Use a marketing cloud data extension

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A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

• A.Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
• B.Decision Split > Send email > Engagement Split > Send email
• C.Engagement Split > Send email > Wait By Duration > Random Split > Send email
• D.Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

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