What is a correct statement about a database of record? Choose 2 answers

• A.A database of record is a centralized storage repository of data about objects or people.
• B.A database of record is any database containing subscriber data.
• C.A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
• D.A database of record is a system in which a subscriber's status is maintained

Comment: *

Name: *

Email: *

Verification: *

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data inSales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

• A.Create an Import Activity to import alumni data into Salesforce Report.
• B.Use Synchronized Data Sources to obtain data from Sales Cloud.
• C.Create list attribute to store student data from Sales Cloud.
• D.Use Data Designer to link student and alumni data to the contact record.

Comment: *

Name: *

Email: *

Verification: *

A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

• A.Number
• B.Decimal
• C.Float
• D.Currency

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

• A.Data Studio
• B.Data Connector
• C.Datorama
• D.MuleSoft Anypoint Platform

Comment: *

Name: *

Email: *

Verification: *

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

• A.Guide Template Language
• B.Dynamic Content Areas
• C.Personalization Strings
• D.Substitution Strings

Comment: *

Name: *

Email: *

Verification: *