Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

• A.Report Studio
• B.Interaction Studio
• C.Web Analytics Connector
• D.Datorama

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Create and send an apology email that includes a discount for a future purchase to all customers.
• B.Create a user-initiated message to logged-in customers to send once the website is restarted
• C.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• D.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

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A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers

• A.Use Query Activities to create a Sendable Synchronized Data Extension.
• B.Use Data Filters to segment data to output a Sendable Data Extension
• C.Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
• D.Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

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A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use AMPscript variables created from each field in the data extension.
• B.Use Guide Template Language created for each field in the data extension.
• C.Use Dynamic Content rules to select a content area for each subscriber.
• D.Use personalization strings created by selecting the data extension.

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Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

• A.Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
• B.Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
• C.Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
• D.Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

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