A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

• A.AMPscript
• B.HTML
• C.SQL
• D.SSJS

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Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

• A.All Subscribers, since these are synchronized in real time
• B.Event Data from the Entry Event in Journey Builder
• C.Synchronized Data Extensions with a filter
• D.Import from Salesforce Report in Automation Studio

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How do you add a contact in contact builder?
Choose 2

• A.Add manually to All Subscribers
• B.Import to DE
• C.Import to All Subscribers List
• D.Import to MyLists

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Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'

• A.Reply Mail Management
• B.Private Domains
• C.Sender Authentication Package
• D.Custom Delivery Profiles

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A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

• A.Subscribers can be maintained at the Business Unit level.
• B.User roles can be customized to allow or deny specific permissions.
• C.Email sends can be separated into Tracking folders for each brand.
• D.Brands can set their own physical address and SAP.

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