Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers

• A.Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
• B.Match the external keys of the sender profile and data extension containing account representative details.
• C.Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
• D.Use substitution strings to populate the From Name and From Email values in the sender profile.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

• A.Create this as a Journey Data Source via Journey Builder.
• B.Recreate this external web form inside Marketing Cloud.
• C.Perform a daily bulk export to SFTP for import via Automation.
• D.Push each new record into Marketing Cloud vis Platform Event API on form submit.

Comment: *

Name: *

Email: *

Verification: *

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

• A.Use a text-response message template with embedded AMPscript to capture the response.
• B.Use an info capture message template to capture the response.
• C.Use an outbound message template with embedded AMPscript to capture the response.
• D.Use a vote/survey message template to capture the response.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

• A.A new Sender Authentication Package should be used for NTO.
• B.A Private Domain should be applied to the parent business unit.
• C.A Private Domain should be applied to the child business unit.
• D.A Sender Authentication Package should be used for CloudKicks.

Comment: *

Name: *

Email: *

Verification: *

A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

• A.Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
• B.Triggered Automation: Import File > Group Refresh > Send Email(s)
• C.Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
• D.Triggered Automation: Import File > SQL Query(s) > SendEmail(s)

Comment: *

Name: *

Email: *

Verification: *