Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

• A.Automation Studio and Interaction Builder
• B.Journey Builder
• C.Automation Studio
• D.Automation Studio and Journey Builder

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

• A.Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
• B.Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
• C.Pick "Choose from list," selecting the from name and from email values from the list of account users.
• D.Match the external keys of the sender profile and data extension containing account representative details.

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Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

• A.Filter Activity
• B.Entry Source Filter
• C.SQL Query
• D.Decision Split

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Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

• A.Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• B.Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
• C.Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
• D.Replace the current data extension with a new data extension configured with a Retention Period.

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A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

• A.Import the file to a data extension, using the 'add and update' method.
• B.Import the file to a list, using the 'update only' method.
• C.Import the file to a list, using the 'add and update' method.
• D.Import the file to a data extension, using the 'overwrite' method.

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