A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

• A.File Transfer, Import, Measures, Sends
• B.File Transfer, Query, Measures, Sends
• C.File Transfer, Data Extract, Filters, Sends
• D.File Transfer, Import, Query, Sends

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Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose 2 answers)

• A.Suppression List
• B.Publication List
• C.Auto-Suppression List
• D.Domain Exclusion

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A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

• A.Ensure the contact is subscribed to the correct keyword.
• B.Check the contact opt-in status in All Subscribers.
• C.Check the contact is subscribed to the correct short or long code.
• D.Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

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A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

• A.Create and send an email in Email Studio to test the connection and validate tracking.
• B.Create new Marketing Cloud and Sales Cloud users and perform a new installation.
• C.Validate Marketing Cloud and Sales Cloud users have access to the business unit.
• D.Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

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Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

• A.Ask the content team to create more images in order to diversify the asset pool.
• B.Set a Fallback Asset.
• C.Utilize Einstein Engagement Frequency to send the emails less often.
• D.Set Fatigue Rules for the product Asset Classes.

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