Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

• A.Do they need to support UTF-8 characters in their SMS?
• B.Do they need to support different From Names by country?
• C.Do they need to have independent reporting on SMS sends by country?
• D.Do they need to support inbound messages in each country?

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A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2

• A.Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
• B.Filter target audiences based on mapped profile attributes to reduce Bulk API calls
• C.Share Sales Cloud user licenses across Marketing Cloud users
• D.Upgrade the Marketing Cloud Account to ConnectedApp Authentification

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Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

• A.Exclusion Script
• B.Auto-suppression List
• C.Suppression List
• D.Exclusion List

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Which two statements about a database of record are correct?
Choose 2 answers:

• A.A database of record is system in which subscriber's status is maintained
• B.A database of record is any database that contains subscriber data
• C.A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
• D.A database of record is a centralized storage repository of data about objects or people

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What is a capability of the Import within Contact Builder? Choose 2 answers

• A.In order to use Map by Header Row, the fields in the DE and file must match exactly.
• B.Like the Import Wizard, the Contact Builder import definition can be executed without saving.
• C.The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
• D.The data source can be a local file, data filter, or file on any FTP.

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