The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution should the consultant recommend?

• A.Separate template-based emails
• B.Reference Content Blocks
• C.AMPscript
• D.Dynamic Content Blocks

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A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

• A.Triggered Automation: Import File > Group Refresh > Send Email(s)
• B.Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
• C.Triggered Automation: Import File > SQL Query(s) > Send Email(s)
• D.Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)

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A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

• A.One parent business unit and a child business unit for franchise owners.
• B.One parent business unit and a child business unit for each franchise owner.
• C.One business unit.
• D.A parent business unit for each franchise owner.

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Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

• A.Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
  'Custom' and paste the HTML email code into the text area field.
• B.Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
• C.Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
• D.From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
  'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

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Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

• A.Share data extensions from the top-level BU.
• B.Create a local copy of the product data in each BU.
• C.Use the File Transfer Activity to import data into each BU.
• D.Give users the Administrator Role so they can see all of the data.

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