Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

• A.Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
• B.Use a SQL Query to filter the audience into a new data extension that is overwritten each day
• C.Use SQL Query to filter the audience into a new data extension that is upserted every day
• D.Use exclusion lists for the send - excluding those that already were sent the email

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Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

• A.Report Definition Activity
• B.SendLog Extract
• C.Data Extract Activity
• D.SQL Query Activity

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• B.Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• C.Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
• D.Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

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Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

• A.The contact fell below the High Water Mark.
• B.Their account has deliverability issues.
• C.The preference center is too precise.
• D.The entry event is triggered too often.

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud.
NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
• B.Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
• C.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud Use an AppExchange package to create a new case in Service Cloud.
  Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud

Comment: *

Name: *

Email: *

Verification: *