A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

• A.How are the subscribers identified in your web analytics?
• B.Should a single customer exist in multiple journeys at the same time?
• C.How many messages should be included in each journey?
• D.Should customers exit the journey when the goal is met?
• E.How long after the behavior occurs will a subscriber need to enter a journey?

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Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

• A.A common field like Physical Address for Contact Key.
• B.A number field such as subscriber's phone number for Contact Key.
• C.An email address for Contact Key.
• D.A GUID or another generated ID for Contact Key.

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Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A.Rename and delete sandbox synchronized data extensions before connecting.
• B.Remove existing user mappings, attribute mappings, and tracking subscriptions.
• C.Update query activities that reference the synchronized data extensions.
• D.Configure Multi-Org settings to account for two production instances in Setup.

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A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

• A.One parent business unit and a child business unit for each franchise owners
• B.One parent business unit and a child business unit for franchise owners.
• C.A parent business unit for each franchise owner
• D.One business unit.

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Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

• A.What the offer will be
• B.When to send the email
• C.Who the offer come from
• D.How to determine engagement

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