A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

• A.Automation Studio File Drop Automation
• B.Automation Studio Scheduled Automation
• C.Journey Builder Fire Event
• D.Journey Builder Import Activity

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What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

• A.Add how the subscriber subscribed to your email
• B.Subject line recognition
• C.Identify the message as an advertisement
• D.Ensure all subscribers have given you permission
• E.Address Book Strategy - add address book tool to your emails.

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NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

• A.Local folder structure
• B.Search field
• C.Content Type filter
• D.Email Type
• E.Tags filter

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A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

• A.Set expectations on send frequency and schedule.
• B.Use explicit opt-in for any new web sign-ups.
• C.Tell customers why they want to receive NTO emails.
• D.Automatically opt-in all new customers.
• E.Ask for detailed demographic information.

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A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

• A.All fields in the data extension are nullable
• B.CustomerID will be used as the Primary Key
• C.OrderNumber will be used as the Primary Key
• D.The OrderNumber field will be a Number data type field

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