Which strategy will improve email deliverability? (Choose 3)

• A.Authenticate email to distinguish it from spammers
• B.Ensure the spam complaint rate is between 1% and 3%
• C.Purge old or inactive email addresses
• D.Purchase lists from companies that guarantee users have opted in
• E.Encourage subscribers to add the company's sending domain to their address books

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A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A.Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
• B.Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• C.Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
• D.Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.

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NTO is launching a custom corporate branded apparels website, they are concerned about the new initiative campaign impacting deliverability to its customers retail sends. NTO has purchased a second IP address to be used for the corporates sites email sending, what feature the NTO administrator will use to specify that which IP address is used for retail vs corporate.

• A.Send definition
• B.Delivery profile
• C.Senders profile
• D.Send classification

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The email marketing manager at NTO would like to build a new audience that will compile, combine unique subscribers who are in their tent purchases data extension and their tent browser data extension how should these audience be created?

• A........ based on a data filter to combine the two data extension
• B.populate a data extension using an SQL query activity in automation studio
• C.export both data extension an import into a data extension
• D.Create a filter activity in automation studio to combine the two data extension

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The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A.Create a Text content block.
• B.Create an Image content block.
• C.Create an HTML content block.
• D.Create a Free Form content block.

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