A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)

• A.Query Activity
• B.Send Definition
• C.Drag & Drop Segmentation
• D.Data Extract Activity

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Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

• A.Extracting data from an Audience data extension for analysis.
• B.Updating or creating Salesforce CRM objects or records.
• C.Criteria setting to segment contacts based on behavior using SQL.
• D.Goal setting to have the system listen to see if users met the goal.
• E.A/B/N testing as part of the workflow to conduct timing and creative tests.

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A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

• A.Error handling parameters
• B.Date range parameters
• C.Report results file format
• D.Error report log location
• E.Report results delivery location

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An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

• A.Use the Import Wizard to add new records into the data extension.
• B.Use the Import Activity to add new records into the data extension.
• C.Use the Import Wizard to overwrite the records in the data extension.
• D.Use the Import Activity to overwrite the records in the data extension.

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In order to import into an data extension using "add" or "update" command what must it contain?

• A.Primary Key
• B.Subscriber Key
• C.Subscriber Last name
• D.Email address

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