A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

• A.A scheduled automation to occur every 15 minutes to ensure the data is current.
• B.A file drop automation to execute an import every time a record is updated or added.
• C.A scheduled automation to import a nightly file of updated or changed records.
• D.A scheduled automation to import a file containing all of their subscribers.

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NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

• A.create a schedule automation that runsevery 15 min to import the file multiple times a day.
• B.create and AP drivento put the data directly into data extension when any data is changed.
• C.create a schedule automation to import the file and send two email each time when changes were detected.
• D.create a file drop automation to import the files when placed on the specific directory on the
  .... FTP.

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A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? (Choose three.)

• A.Audience segmentation
• B.Dynamic content
• C.Einstein content
• D.Personalization strings
• E.Specialized content

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Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

• A.SQL Query Activity
• B.Post to Facebook
• C.Send SMS
• D.Decision Split
• E.Wait By Duration

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A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A.Link Content
• B.Email body
• C.Footer
• D.Envelope content

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