A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A.Use a list of email addresses purchased from online vendors.
• B.Preselect email opt-in check boxes at online checkout.
• C.Create an SMS campaign allowing customers to sign up for email.
• D.Add a "Sign Me Up" form to the homepage.

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NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

• A.from name
• B.subject line
• C.send count
• D.hyperlinks

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Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

• A.Send both email and SMS to ensure subscribers get NTO's messages.
• B.Create one Entry Source for each messaging channel.
• C.Ensure source channel Is available in subscriber data.

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A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

• A.Audience Builder
• B.Drag and Drop Segmentation
• C.Data Extract Activity
• D.Profile Attributes

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A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

• A.Path Optimizer
• B.Scoring Split
• C.Frequency Split

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