Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• A.The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
• B.An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
• C.The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
• D.The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

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Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

• A.Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
• B.Use the images and full text from the longest article, add personal editorial comments and create a new title.
• C.Create a new title, links to the original sources and add personal editorial comments
• D.Choose multiple articles, pull snippets from them and use one of the titles from the articles.

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A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

• A.Create instructional videos of previously posted projects.
• B.Offer free yarn skeins to first time posters.
• C.Encourage the frequent posters to contribute more.
• D.Cross post new projects from a quiters group.

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When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

• A.Reciprocity
• B.Centrality
• C.Structural equivalence
• D.Transivity

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A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

• A.Evaluation and interpretation
• B.Target data preprocessing
• C.Data mining and patterning
• D.Data transformation

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