Which of the following is a benefit of social media auditing?

• A.Prevent bad data from entering the campaign decision making process.
• B.Maintain a specific style and tone in future social media posts.
• C.Compare your social media presence to your competitors.
• D.Focus efforts on only the most important social media sites.

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Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

• A.A social media audit and a list of social media goals.
• B.Development of a persona.
• C.Analysis of current user demographic segmentation.
• D.A social media audit.

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Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

• A.File a lawsuit against the users for posting copyrighted materials on his site.
• B.Require users to accept a terms-of-use license and privacy policy before they can post any content
• C.Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
• D.mail the users and request they show permission they are allowed to use the materials.

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Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

• A.Preparation
• B.Development
• C.Planning
• D.Implementation and measurement

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A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

• A.Focus on analytic data from their current platforms to identify the customer preferences and demographics.
• B.Start live streaming videos of exercise classes to encourage more people to join.
• C.Hire an outside company to take over customer communications on current social media platforms.
• D.Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

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