Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

• A.Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
• B.Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
• C.Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
• D.Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

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Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

• A.Reputation damage and financial loss
• B.Financial loss and corporate identify theft.
• C.Reputation damage and cybercrime.
• D.Theft of intellectual property and cybercrime

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A small book publishing company wants to promote their titles through social media Which strategy would best support them?

• A.Offer low cost writing workshops scheduled as shareable events.
• B.Auction signed copies of the books on retail shopping sites.
• C.Cultivate a relationship with an online book club to share announcements and offer free books
• D.Post videos of interviews with published authors bundled with "buy now" social commerce options.

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The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

• A.Schedule an event on Facebook.
• B.Share videos of previous signings on YouTube.
• C.Post images from the novels to Pinterest
• D.Update their biographies on Linkedin

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A company can use statics from social media to predict behavior. What kind of big data strategy is this?

• A.Social analysis
• B.Performance management
• C.Decision science
• D.Data exploration

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