James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

• A.Define strategies
• B.Set goals
• C.Listen and analyze
• D.Identify the target audience

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A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

• A.Photo oriented sites, such as Instagram or Pinterest
• B.Professional networking sites, such as Linkedin
• C.Microblogging sites, such as Twitter.
• D.Content sharing sites, such as Facebook or MySpace.

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In order to be considered as part of a brand's primary audience, a persona must be:

• A.considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
• B.someone who is interested in the product, needs the product and is able to afford the product.
• C.someone who is interested in the product, wants to share the product with more users and is able to afford the product.
• D.a returning customer who shares the product with other users and who regularly interacts with your brand.

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