Which of the following are basic principles of field research? Note: There are 2 correct Answers to this question.

• A.Take people out of their context and put them in an inspiring environment.
• B.Focus on the users who represent your main customer group.
• C.Ask a lot of "why" questions to get valuable data.
• D.What people say is often not what they do, think, or feel.

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The CEO of IDEO credits one key phrase for sparking the design thinking process:
"_______________________________"
Note: There are 1 correct answers tothis question.

• A."How Might We?
• B."How part Ceo?"
• C."How" part presumes?"
• D."How part phrase?"

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What is brainstorming?

• A.Ideation
• B.Multiplication
• C.Persona
• D.Remember the Future

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What are the 3 steps to interviewing?
Note: There are 3 correct answers to this question.

• A.Prepare your interview questions
• B.challenging questions to bring the interviewee to make creative suggestions
• C.Draft an introduction to the interview that lays out your intentions and the purpose of the interview
• D.Think about whom you want to interview

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What data points are required to derive "How might we" questions? Note: There are 2 correct Answers to this question.

• A.Need, motivation, and design challenge
• B.User, need, and insight
• C.Persona, pain point and reason why
• D.Persona, scoping and interview guide

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