This leading innovation and design firm has popularized design thinking and takes on all sorts ofdiverse design challenges.
Note: There are 1 correct answers to this question.

• A.IDTO
• B.IDEO
• C.NIEO
• D.HDEO

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What is the objective of the "a day in the life" technique?

• A.To understand the productivity of personas
• B.To put personas in context
• C.To identify inconsistencies
• D.To identify areas for simplification

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Observation gives designers the opportunity to develop_________________to better identify needs and ultimately develop solutions, which is an excellent way of seeing the world differently in order to capitalize on needs the competition hasn't yet taken the time to recognize.
Note: There are 1 correct answersto this question.

• A.Confidence
• B.Expertise
• C.Empathy

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What is an output of the validation phase?

• A.Persona descriptions
• B.User insights
• C.Structured feedback
• D.Stakeholder map

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What is the main lesson of the "Design a Chair" mini-exercise? Note: There are 2 correct Answers to this question.

• A.Feasibility is key when phrasing a design challenge.
• B.Need and demand are key when phrasing a design challenge.
• C.The phrasing of the design challenge influences the results.
• D.Design is key when phrasing a design challenge.

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