Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

• A.Many-to-Many Relationship
• B.One-to-Many Relationship
• C.One-to-One Relationship
• D.Population

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Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)

• A.Multi-Org Connector does not support the OOTB Preference Center
• B.The OOTB Preference Center does not support Person Account
• C.Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
• D.The OOTB Connector cannot update Salesforce Sale Cloud Directly

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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A.Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• B.Create three distinct Attribute Groups that link each data extension directly to Contacts.
• C.Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• D.Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

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Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

• A.Einstein Content Selection
• B.Distributed Marketing
• C.Marketing Cloud Connect
• D.Distributed Sending

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Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

• A.Re-entry only after exit
• B.No re-entry
• C.Re-entry anytime

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