A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

• A.An automation that generates the Unsubscribe Event Extract.
• B.An automation that queries the Complaint data view.
• C.An automation that queries the Unsubscribe data view.
• D.An automation that generates the Complaint Tracking Extract.

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Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

• A.RMM accounts are unable to support this behaviors.
• B.Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
• C.Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
• D.Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

• A.File Transfer > Import File > Data Extract > File Transfer > Import File
• B.File Transfer > Import File > Query > Data Extract > File Transfer > Import File
• C.Import File > Query > Data Extract > File Transfer > Import File
• D.Import File > Data Extract > File Transfer > Import File

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Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

• A.%%BASEFILENAME_FROM_FILEDROP%%
• B.Scheduled Starting Source
• C.File Drop Starting Source
• D.%%BASEFILENAME_FROM_TRIGGER%%

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What is a correct statement about Send Log data?
Choose 3 answers

• A.Can be added to a standard data view.
• B.Can be incorporated into standard reports.
• C.Can be accessed via Query activities.
• D.Can be stored for a set period of time.
• E.Can be included in measures and filters.

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