Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• B.Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• C.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• D.Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

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Which two statements are correct about Send Logging? Choose 2 answers

• A.Send Log data extensions are archived automatically based on retention settings.
• B.AMPscript can be used to pull data from Send Logs for use within emails.
• C.SQL Query Activities can reference Send Logs in combination with system data views.
• D.A business unit can support up to three Send Logs.

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Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

• A.They replicate the structure from the external system data into templates.
• B.They can be created by templates to accomplish certain tasks.
• C.They can contain only one data extension.
• D.They link data extensions to other data extensions or contacts.

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What are two ways Contact builder can alter the data in Data Extensions

• A.Add Single Record
• B.Extract Data
• C.Clear Records

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A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

• A.Use a User-Initiated Emails Interaction.
• B.Execute a Triggered Emails Interaction.
• C.Inject the subscriber into a Journey.
• D.Use the Transactional Messaging API.

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