The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
• B.Extract activity of tracking extracts that combines data into required file -> Transfer activity
• C.Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
• D.Report activity that generates recent send summary report -> Report delivered directly to FTP

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A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

• A.AMPscript
• B.Guide Template Language
• C.Personalization strings
• D.SQL Query

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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

• A.Google Analytics 360
• B.Data Studio
• C.Audience Studio
• D.Web Analytics Connector

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Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

• A.Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
• B.They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
• C.Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
• D.The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

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What are data extension data retention policies?

• A.Settings to control when a data extension creates a back-up of the data it contains.
• B.Settings to define when a data extension or the data within the data extension is deleted.
• C.Settings to prevent users from deleting a Data Extension created by another user.
• D.Settings to "soft" delete all data in a Data Extension so there is no data loss.

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