Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A.Email Send Report
• B.Account Send Summary Report
• C.Campaign Email Tracking Report
• D.Email Performance Over Time Report

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A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

• A.Purge the current records and carry on with new keys sourced from Sales Cloud.
• B.Identify what key the customer wants and have the MC Contact model control it.
• C.Get existing records updated with new Keys sourced from Sales Cloud instance.
• D.Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

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A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?

• A.Engagement Split > Send email > Wait > Random Split > Send email
• B.Decision Split > Send email > Engagement Split > Send email
• C.Random Split > Send email > Wait > Engagement Split > Join > Send email
• D.Random Split > Send email > Join > Decision Split > Wait > Send email

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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

• A.The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
• B.The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• C.The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
• D.The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
• E.The email headers for EO will still reflect the private domain for NTO since that is the parent company.

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A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

• A.File Transfer > SQL Query > Measures > Send Email
• B.File Transfer > Import File > Measures > Send Email
• C.File Transfer > Data Extract > Filters > Send Email
• D.File Transfer > Import File > SQL Query > Send Email

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