A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

• A.Brands can set their own physical address and SAP.
• B.Subscribers can be maintained at the Business Unit level.
• C.Email sends can be separated into Tracking folders for each brand.
• D.User roles can be customized to allow or deny specific permissions.

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The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

• A.Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
• B.Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
• C.SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
• D.Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

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Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A.Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
• B.Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• C.Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
• D.Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

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A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

• A.Write an Apex Trigger on the Lead object
• B.Create the triggered send definition in the sales cloud
• C.Put a SOAP API in place via the marketing cloud API
• D.Create the triggered send definition in the marketing cloud
• E.Enable triggered sends on the Lead object in configuration

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A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?

• A.Import activity -> Three send definitions to the master data extension
• B.Three filter activities -> Three send definitions to the filtered audiences
• C.Import activity -> Three filter activities -> Three send definitions to the filtered audiences
• D.Three send definitions to the master data extension

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