Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

• A.An additional Sender Authentication Package
• B.An additional private domain
• C.An additional IP address
• D.Register the new domain in Setup > From Address Management

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Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

• A.Use Journey Builder with a random split activity.
• B.Create a random data extension within Contact Builder.
• C.Use Automation Studio with a random split activity.
• D.Create a random data extension within Email Studio.

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Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

• A.Match subscribers to web activity by passing Subscriber ID through email links.
• B.Use the web analytics platform to trigger behavioral remarketing emails.
• C.Recognize web traffic as originating from email instead of another channel.
• D.Track web activity from a click on an email URL back to a specific email campaign.
• E.Pass web conversion data back into Marketing Cloud for use in email reporting.

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Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

• A.Existing Email Event Notification Subscription
• B.Keyword opt in and SMS Messaging
• C.Smart Capture and Triggered email messaging
• D.CloudPages opt in to Event Journey

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If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

• A.Preference center is too strict
• B.Deliverability issues on account
• C.High Watermark if journey builder
• D.Email frequency too high

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