When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

• A.Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
• B.Add all email address fields into the Contact Configuration screen in the correct order
• C.Create a new Import to populate subscriber email addresses into All Subscribers.
• D.Create a new Attribute Group referencing all email address fields in Data Designer.

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Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

• A.Use the File Transfer Activity to import data into each BU.
• B.Share data extensions from the top-level BU.
• C.Give users the Administrator Role so they can see all of the data.
• D.Create a local copy of the product data in each BU.

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A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers

• A.What publication lists will be used?
• B.Will new users have a "Customer ID"?
• C.How will Marketing Cloud and the database synchronize?
• D.Will the company need a custom preference center?
• E.What will be used as Subscriber Key?

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Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers

• A.Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
• B.Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
• C.Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
• D.Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
• E.Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

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A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

• A.A Datorama instance to ingest their data
• B.An external system to receive and confirm callback and subscriptions
• C.An Interaction Studio instance to ingest their data
• D.A Transactional Journey with the Not Sent Notification activity included

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