A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

• A.IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
• B.IP ramp-up can be bypassed, given their historical lack of deliverability issues.
• C.IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
• D.IP ramp-up is important to establish a positive sender reputation.

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Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

• A.Business Units can have more than one parent Business Unit.
• B.Subscribers can only appear in one Business Unit.
• C.Business Units can mirror an organization's operational structure.
• D.Business Units can share information with other Business Units.

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Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

• A.RMM accounts are unable to support this behaviors.
• B.Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
• C.Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
• D.Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

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Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A.Marketing Cloud Email Marketing Manager
• B.Marketing Cloud Regional or Local Administrator
• C.Marketing Cloud Channel Manager
• D.Marketing Cloud Administrator

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

• A.Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
• B.Match the external keys of the sender profile and data extension containing account representative details.
• C.Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
• D.Pick "Choose from list," selecting the from name and from email values from the list of account users.

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