A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

• A.CloudPage with Smart Capture to add entrants in to a data extension
• B.Send Email Activity with a link to a subscription center
• C.CloudPage with Web Collect to add entrants in to a data extension
• D.Data extension with double opt-in status defined

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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

• A.When using an external database of record, utilize that system's identifier as the contact key.
• B.Configure Contact Builder to automatically generate a unique subscriber key.
• C.Regularly merge duplicate contacts to keep tracking data accurately.
• D.Define the subscriber key as a unique value that does not relate to a specific channel.

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Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

• A.One-to-One Relationship
• B.Population
• C.Many-to-Many Relationship
• D.One-to-Many Relationship

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A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A.Newly registered users will create additional Contacts in Marketing Cloud.
• B.User device data is unavailable in Contact Builder for up to 24 hours.
• C.All mobile app users will create additional Contacts in Marketing Cloud.
• D.Existing users will create additional Contacts in Marketing Cloud.

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Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

• A.Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
• B.Automation Studio and Journey Builder allow users to define a wait activity based on duration.
• C.Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
• D.Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
• E.Journey Builder allows users to update a contact record in a journey or import data into a data extension.

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