Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:

• A.WebCollect
• B.data extension with opt in status
• C.Send email activity which contains a link to subscription center
• D.SmartCapture

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• B.Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
• C.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• D.Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

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The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers

• A.Words or phrases used may trigger spam filters.
• B.Each content block specified in a dynamic content rule exists.
• C.Correct syntax is used on any AMPscript in the email's code.
• D.Personalization strings map to attributes or data extension fields.
• E.Grammar and spelling in the email text is correct.

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Which three statements about Send Log Data is correct?

• A.Uses Measures, filters and programs
• B.Added to a standard view
• C.Can be viewed in standard report
• D.Can be stored for periods of time
• E.Accessed using query

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Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

• A.In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
• B.In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
• C.In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
• D.In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

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