A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

• A.Segment the email's target audience
• B.Included personalization and dynamic content
• C.Ensure the email renders well in mobile apps
• D.Build email templates with HTML Paste
• E.Include an unsubscribe button

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A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

• A.Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
• B.24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
• C.24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
• D.Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

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Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A.Use incentives such as a discount or free shipping to encourage opt-in
• B.Send emails to a purchased list with a request to opt-in
• C.Offer email opt-in when customers create an account
• D.Capture email addresses through the use of browser cookies

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Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

• A.Data Filters
• B.Query Activities
• C.Attribute Groups
• D.Publication Lists

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A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

• A.Total opens may not include email clients that render email with images off.
• B.Total opens indicates how many subscribers opened the email.
• C.Total opens includes every time the email was displayed with images.
• D.Total opens w a great indicator of campaign success.

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