Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO
website. How can the marketing team review conversions for a specific email send?

• A.View Conversions tab of the email send's tracking page
• B.Select Conversion Data from the Tracking menu
• C.Create a Query Activity using Conversions Data View
• D.Run a Conversion Report for this tracking link

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A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

• A.Ensure the contact is subscribed to the correct keyword.
• B.Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
• C.Check the contact opt-in status in All Subscribers.
• D.Check the contact is subscribed to the correct short or long code.

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Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A.Personalized recommendations
• B.Preventing customers from opting out
• C.Sending multiple emails in one day
• D.Opting customers in automatically

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Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

• A.Exclude old or inactive email addresses.
• B.Encourage subscribers to add the company's sending domain to their contacts.
• C.Authenticate email sending to distinguish it from spammers.
• D.Ensure the spam complaint rate is between 1% and 3%.
• E.Purchase lists from companies that guarantee users have opted in.

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During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

• A.An auto-exclusion list
• B.An exclusion list
• C.A global unsubscribe
• D.An auto-suppression list

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