A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A.add background colors that match branding
• B.use custom corporate font to match NTObrand
• C.let them be completely image based
• D.style or text for when images do not display automatically

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A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

• A.Use Automation Studio and Salesforce sends with campaign as an audience.
• B.Use send from Salesforce CRM and Salesforce report to prepare personalization data.
• C.Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
• D.Use Automation Studio to prepare personalization data and initiate journey.

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A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

• A.Data File (.csv)
• B.Word Document (.docx)
• C.Compressed File (.tar.gz)
• D.Image File (.jpg)

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How is Primary Key used?

• A.Primary Key is used when defining a Send Relationship
• B.Primary Key is the unique value to identify a subscriber
• C.Primary Key identifies a row or a field in a data extension as unique
• D.Primary Key prevents data from being overwritten in a data extension

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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

• A.Multi-Step journey with an API Event entry source
• B.Triggered Send Definition
• C.Single Send journey with an API Event entry source
• D.Transactional Messaging API

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