Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

• A.Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
• B.Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
• C.Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
• D.Create and send to a sendable data extension containing those needed fields using a query activity.

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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

• A.Define a Subscriber-specific From Name
• B.Define a Delivery Profile
• C.Define a Sender Profile
• D.Define custom Reply Mail Management

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An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

• A.Sender Authentication Package
• B.Send Throttling
• C.Einstein Engagement Frequency

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A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

• A.Create publication lists for each communication type, and associate the publication list on the send definition.
• B.Create a Boolean field for each communication type in the data extension and update the Profile Center.
• C.Create separate data extensions for each communication type and customize the subscription page.
• D.Create suppression lists for each communication type, and associate the suppression list on the send definition.

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ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?

• A.Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
• B.Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
• C.Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
• D.Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

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