Which of the following is important when considering the 'Promotion' element of the marketing mix?

• A.Packaging
• B.Public relations
• C.Distribution channels
• D.After sales service

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You work for a pharmaceutical company and during any one year cames out a range of different activities and projects. Which of the following sets of activities can be said to be connecting influence to impact?

• A.Conducting market research on different suppliers and costs
• B.Recommending that a low cost local supplier should be used
• C.Analysing data re supplier locations and costs
• D.Analysing the supply chain of a range of vaccines currently produced

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Which of the following is one of the five key areas of an effective approach to corporate digital responsibility (CDS)?

• A.Digital protection
• B.Digital stewardship
  D Digital sustainability
• C.Digital mindset

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Company T has eight main products that it markets and sells. One particular product requires a low amount of ongoing investment, has low growth prospects but currently maintains a high market share.
According to the Boston Consulting Group Matrix, which category is this product in?

• A.Dog
• B.Star
• C.Question mark
• D.Cash cow

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Which of the following is NOT a feature of a strategic level information system?

• A.It has high levels of uncertainty and subjectivity.
• B.It has a long term focus.
• C.It handles information which is valid for the whole organisation.
• D.It helps middle managers to monitor and control.

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