A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

• A.Experiential marketing
• B.E-marketing
• C.Guerilla marketing
• D.Viral marketing

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There are many stakeholders who have an interest in an organisation.
Which TWO of the following are connected stakeholders?

• A.Government
• B.Employee
• C.Shareholder
• D.Customer
• E.Trade union

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There are several inter-related activities thought critical in implementing internal marketing. Which THREE are valid?

• A.Social media
• B.Regular customer surveys
• C.Internal customer segmentation
• D.Advertising
• E.Internal communications
• F.Competitor analysis

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Following scandals such as Enron and legislation such as Sarbannes-Oxley in the US, the emphasis of the finance function of many entities has changed. This has led to which of the following?

Correct Answer:

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In preparation for GD Company's annual people resourcing meeting, PR is creating the HR Plan for the Finance Directorate. He is currently collecting information for the second stage of the plan i.e. Internal Analysis. Which THREE of the following will PR need information about for this stage?

• A.Turnover of staff
• B.Identification of excess staff
• C.Identification of shortages of staff
• D.Population trends
• E.Levels of absenteeism
• F.Staff potential

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